How to Humanize Your Brand | Jennie Yoon of Kinn Studio Jewlery
Description
We're excited to introduce you to Jennie Yoon, CEO & Founder of Kinn Studio - a fine jewelry DTC destination crafting a legacy of modern luxury. In this episode, Cassie and Jennie chat through her experience as a founding employee at CASETiFY, the inspiration behind her fine jewelry brand, how she transformed her side hustle into her full time focus, the psychology of marketing and how to humanize your brand through direct connection with your consumer.
About Jennie: As a Korean immigrant who moved to Southern California at the age of 12, Jennie Yoon embarked on a path that led her to create Kinn Studio, a modern-heirloom fine jewelry brand in 2017, inspired by a family tragedy in which her family’s heirlooms were robbed from their home. Yoon sought to create her line of timeless pieces in honor of those sacred lost pieces and to create a destination for new, modern heirlooms.
Check out Kinn Studio: Instagram | LinkedIn | TikTok | Pinterest | kinnstudio.com
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